7 Secrets Membership Platform

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7 Secrets Membership Platform

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So glad to have your participation in this program. It is my intention and commitment to truly help you succeed. Thank you for the trust you have placed in me and the amazing insights I will be passing on to you that have revolutionized my life and countless others as well. When I began this online training program, it was available over an 8 week period. Since that time, I have added even more content and now, it is all available to you at any time. You will find the lessons to be like Jesus said in Matthew 13:52... "Therefore every scribe instructed concerning the kingdom of heaven is like a householder who brings out of his treasure things new and old.” In other words, some will be brand new to you, other pieces may be familiar to you, but it will all be life giving and of value. As I have been instructed down through the years, I now pass on to you. Are you ready to be fruitful and multiply? Let's get started! Blessings, Michael

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Every profession has a code of conduct and code of ethics with professional standards. Why should sales be any different? And if you as a sales PROFESSIONAL emulate skills modeled by 4 specific professions, there is no limit to your potential!

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Proverbs 3:3-4 can be your strongest weapon in the marketplace. It outperforms skill, skullduggery and perseverance. It's how I got my 22 sales from 22 demos when I started selling copiers in Tennessee.

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Service is easy to give, but Isaiah tells us about a level of service that will separate you from the others and make you a valuable resource in your market!

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Did you know that the Apostle Paul delivered himself from a major beating at the hands of Romans by the skillful use of questions? Learn these 5 questioning styles to be able to take control of any situation.

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Are you really listening to learn and to help or are you humoring your prospect because you've heard it all before? Learn 12 strategies for listening, even if you're ADD that will help you serve your prospects better and be well compensated in the process!

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Too many sales people get the big sale, win the big account, and then move on to hunt more elephant sized accounts, never realizing that their highest opportunity is right in front of them if they follow through with customer satisfaction.

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Each of these four pillars are essential for a balanced success. The first pillar is all about the sales process. Without a process, you're winging it, but process beats flying by the seat of your pants every time!

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Every sales process begins with some form of prospecting, whether it's by phone, cold calling or some form of mass marketing. But when it comes time for you to generate leads, learn from the best!

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Pareto of 80/20 fame was close, but according to my math on the Parable of the Sower, the magic number seems to be 84/17. Regardless, by following the example Jesus gave and learning the lessons it gives, you can begin to multiply your sales while working less!

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A quick overview of what's inside Level 2 of the Moses Blueprint and how it quite literally holds the secrets of the universe in its sacred space. The good news is, you're invited in!

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Too many sales reps and business owners miss out on great opportunities because they either don't have a sales process or they have one that isn't congruent with the way God wired us.

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You might not like spreadsheets, but if you use this one it will be like printing money. OK, maybe not that good, but it will certainly give you the data you need to hone your skills and know what your numbers will be months ahead of time! Since making this video, one of our members Deon Nel from South Africa, asked me if it could be adapted to track Internet Marketing efforts. As a result, this document now has three additional sheets for the realm of internet marketing that will help you budget and track your online marketing efforts.

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Great endings begin with great openings. Learn the simplicity and power of great opening statements that grab interest and lead to investigation that results in awakened desire and a lot more sales!

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On the day of Pentecost (Acts 2) we find thousands of observant Jews in Jerusalem to celebrate and when the Holy Spirit fell on the 120 with tongues of fire, (followed by them being able to speak in many languages they had not learned), the crowd mocked them. Peter got up to speak and silenced the crowd with an amazingly powerful presentation, but there was one thing at the culmination that changed everything, without which there may not have been any conversions. But that one thing was present in his speech and 3000 folks made a decision that would cost many their lives, most of them financially and all of them their reputations. Find out that one thing...

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Everyone lives with pain. Most learn how to ignore it. It could by physical pain, emotional pain, financial pain, etc. Your job is to find the pain your prospects are living with, draw it to the surface of the conversation, so they will be motivated to relieve that pain with your solution!

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It's not that there aren't enough prospects with pains (problems) you can solve, there's a reason they're not disclosing that pain. Learn that reason and what you can do about it.

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An amazing but true story found in the book of Numbers where Balaam's donkey instructs him using the art of questions. If a donkey knows how to make the sale using questions, don't you think it might be time to learn those same skills too?

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I created this section to give you a clear understanding of the all important sales process. This video walks you through the high level five step process which has the effect of increasing sales in most organizations who adapt a professional process by up to 28% according to the Harvard Review

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It should be obvious that we need to create INTEREST so we can Engage a prospect in a discovery conversation about their needs, wants and desires. The golden lampstand inside the Inner Court of the Tabernacle of Moses was the first thing that riveted your attention and it is symbolic of the seven Spirits of God referenced in Revelation 5 and outlined in Isaiah 11:2. Each of the seven branches of the golden lampstand provides a great clue for how to awaken interest in a prospective client.

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Frankincense has both physical and psychological effects on people. It's the same kind of effects you want your prospects to experience when they meet with you. This short lesson reveals the importance of the questioning process, known as the ASSESS stage.

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When you take the etymology of the names of the twelve tribes of Israel in birth order, they form a very powerful prophetic statement. (See 7 Secrets Of The Sale book for details). The meaning of their names also have powerful ramification and application to the sales process that truly awaken the most powerful driving force when it comes to making decisions.

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It's a wonderful thing to have someone who is excited about your product or service, but as powerful as feelings and emotions are, they are also somewhat fickle! It is critical to tie those emotions down with wisdom, logic, rationale. When you begin this process, it often initiates the process of negotiating. The better the wisdom you provided, coupled with the strong desire you awakened, the more likely you will be to secure a favorable outcome with the prospect.

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The Ark of the Covenant represents the throne of God. It's where the blood was sprinkled for atonement of sins. Jesus presented His own blood on the Mercy Seat that is in Heaven. Words cannot describe it's importance or sacredness. When I look at the Ark of the Covenant covered with the Mercy Seat, I realize it contains three important things... (1) The Ten Commandments - That's a contract (2) Manna - That is substance, a sample of what we get. It suggests ongoing fellowship (3) Aaron's Rod - This is considered a type of the Holy Spirit because Aaron's rod was a stick that overnight, produced leaves, buds and fruit, which is a picture of the regenerative power of the Holy Spirit. We were dead but then we were born again and became a new creation. The Holy Spirit is referred to as a downpayment in Scripture. That is a financial term typically associated with closing a deal. Lastly, the Mercy Seat covered the contents of the Ark and it was sealed with the blood of Christ, (signed in blood as it were).

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Once you have aroused curiosity, you don't just show your offer. Ideally, you will ask questions that get them in touch with their pain. That prepares the way for you to introduce your solution. It is the solution that awakens the DESIRE, what I call, the "want to". In order for your presentation to maximize desire, you need to excel in your prequel by making sure you ask 5 or more questions before proceeding with offering your solution. Sales reps asking 5 or more questions close 72% more sales than sales reps asking 2 questions or less. That means, if you're not asking 2 or more questions, you can most likely almost double your sales by asking a few more questions. That's because it sets the table for DESIRE.

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While superpowers were performing atmospheric testing of nuclear weapons in the 1960's, a few super salespeople were using this technique to sell 5 times as much as their peers. You can learn it here in the Moses Blueprint from the Table of Bread!

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According to the University of Houston, we remember 20% of what we hear, 30% of what we see, but 50% of what we see and hear. When you combine the Reuben technique (causing people to see) with the Simeon technique (causing people to hear), you increase their retention of your message by about double. That's why they say, "Show and Tell to Sell"!

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The name LEVI, means "to cleave, to hold on to" and that is exactly what you want your prospects and customers to do with your message, your offer and your product or service. We look at 4 ways to help increase retention of these critical sales issues.

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The 4th loaf of bread inside the Moses Blueprint represents the 4th born son of Jacob. His name is Judah and his name means, "to praise, to make confession". When you are making a presentation of your product, service or ideas, you want to "check in" with your prospect or customer to see if they're tracking with you and in agreement. By introducing the occasional trial close question you are encouraging the buyer to "make confession" of their current position with respect to your offer, without it being a commitment they may find difficult to backtrack from, if it is not favorable. In this video I introduce you to 10 different ways you can get feedback in the form of a trial close, that doesn't put pressure on the buyer, but informs you of their current disposition towards your offer.

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People usually question their buying decision the most, AFTER they have made it. Find out how you can help them process that decision after the transaction, so they can stand strong against doubts and the naysayers.

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If you've ever felt like your only option was to compete on price, there is a better way. It is true that you can be successful and the low cost provider, if you have tremendous buying and operational efficiencies like a Wal-Mart. But there is a much better way. Find out how in this segment, where we discuss one of the ultimate commodities (rebar) and how to win business despite being the higher priced option. Additionally, we cover the power of referral letters, testimonial videos, etc., and more importantly, the five things it ideally contains and how to secure them.

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If you follow the lessons from the first 8 loaves inside the Inner Court Blueprint, and then cap it off with these last four instructions, you can become the leading authority in your market.

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We are entering the last stage of the Inner Court on Level 2. It's where you bring the client or prospect's heart to wisdom. It lays out the facts and justification of your offer. It's where Abraham began his negotiating process with God over Sodom.

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The Greek orators of ancient fame well understand the recipe for success when it came to making a presentation and securing success. They always wanted to develop ETHOS, nurture PATHOS and demonstrate LOGOS. It still works today and it's priceless!

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Only after you have gained a prospect's interest, awakened their desire for your solution, do you expound on your JUSTIFICATION. This is done by what Psalm 90 says, "to bring the heart to wisdom". This is represented by the Altar of Incense inside Level 2 which burned 4 sacred ingredients. When you understand what they represent, you will better understand how you can help your prospects gain a heart of wisdom and feel fully justified in acquiring the solution you are presenting.

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Successful negotiating creates a win for both sides. Yet so many view negotiating as a zero sum loss competition where the other guy loses and that's their tough luck! This session lays out some ground rules for negotiating that will serve you well in the future!

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You don't need twenty ways to close a sale. Closing a sale is much like a marriage proposal. You don't pop the question until you're pretty sure you know what the answer is going to be. It's very simple really. You'll like this video. It takes the nonsense and pressure out of closing the sale!

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There are seven main reasons prospects resist. It's not because they're jerks or somehow bad people. They usually have a reason they don't even understand, but you can identify it and solve it, once you know what they are.

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Most often when people raise an objection, they are saying in essence, "If it wasn't for this one thing, I'd like to buy." However, what is often true, is that the objection they raise, is not the real issue. In this session, we look at how you find the real objection, why it's a good thing to come up, and how you can get to the bottom of it and resolve it.

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What you passionately believe about you, your product or service, the company you represent, even your competition, more than anything I know, affects the outcome of your sales results. I've seen people with inferior talent, inferior product, inferior service, do well because they believed passionately that they were the best. And that belief transferred over to the buyer and they purchased from them. Never underestimate the power of belief!

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What you believe about yourself, can sideline you for life while others seize the opportunities you didn't think you deserve. On the other hand, what you believe about yourself can open doors that are shut tight to others. Carefully consider what you believe about yourself!

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Proverbs says that "the fear of man" is a snare, but whoever trusts in the Lord will be safe." In this lesson we look at how we look at others can greatly impact our success. What we believe about their expectations of us or our product, can literally change outcomes. This lesson has a story that allowed me to enter into Level 3 (unknowingly) and sell about $300,000 in whole life insurance and $250,000 in whole life renewals (in today's equivalent value) in my first week in sales! Learn from this lesson and multiply your sales!

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It's hard to think of something more sacred, more valuable, that is so fragile and easy to lose and can be very difficult to gain than this king of principles. I discovered that the hard way, you don't have to.

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Principles are the unseen hand that guide your decisions. You may not even know your guiding principles, but others can, simply by observing the choices you make. Choose to live by these principles and you will find yourself well on the way to success in life!

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Trust is a risky thing, but doing business without trust is worse, and the cost of doing business in an industry or country where trust is generally low, is far more expensive due to the precautions one must take to protect oneself from harm through fraud and deception.

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Inside this lesson, I share a story of confidence. It vividly demonstrates the power of confidence and how it can be used for good or not for good. Jesus modeled the supreme level of confidence, in who He was, in who His Father was, in His mission, etc. and He did immeasurable good. Confidence inspires confidence and the disciples who carried on His mission after He ascended to Heaven, demonstrated immense confidence in God and in who they were in Christ. Confidence will do more to inspire trust in you and your offer than perhaps any other factor I know.

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Vulnerability is risky. You can be too vulnerable. You can be too closed off. But in business and life, vulnerability in the right amount can go a long way to creating a climate of trust. Jesus made Himself vulnerable when He left Heaven to come to Earth as a baby, and yet that vulnerability was one of the things that drew people to Him. He was reachable, touchable, and yes, vulnerable. He was beaten horribly and crucified, but He didn't have to do that. But He chose the Father's will, and in that vulnerability, cleared the way for us to spend eternity with Him. When we exhibit appropriate vulnerability by exposing (for example), the weaknesses of our product or offer, people are more inclined to trust you. That's because people expect you to espouse your strengths, but trust you more when you expose the vulnerabilities as well.

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One of the most impacting stories I have heard about winning trust was when the President of this Central American country, knelt before my friend, (a 25 year old pastor) and served him coffee, etc., while his servants in the presidential palace looked on. The application to sales is clear. Serve from the heart to win the heart!

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This lesson covers the last three points that Paul tells us about how Jesus modeled His life so we could not only trust Him, but be held accountable for our decision to trust Him or not. These points shape who you are and how others perceive you and if you embody them, will help you multiply your sales over the long term

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Moses was the meekest man who ever lived, yet led a nation for 40 years. He was a brilliant strategist as well. In fact, in the Canaanite conquest, he sent 12 men to spy out the land. Based on their reconnaissance, they devised a strategy to attack the Central Highlands and cut off organized resistance and communication. Once the enemy had been effectively isolated, they sent the various Israelite tribes into each region to mop up local resistance. This strategy is known as Divide & Conquer and is taught in military schools to this day! This session gives you some of the background on this subject and how it can impact your sales in a very big way! I've also included a copy of my first ever application of the Moses Q Strategy to sales. It's the one that got a $60,000 PO in 48 hours and then bumped the distributors sales by $550,000 (+45%) the next month!

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This video deals with circumstantial "big picture" questions, but the reason for asking isn't always evident. Often times, the prospect's answers gives you important clues about what matters to them and what you will need to offer to gain their interest. You will learn not only what is important, but why. Knowing the why gives you a huge advantage because very, very few sales people even think to ask the questions you will see in this lesson, yet they will create vast opportunity for you in many situations.

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The second domino in the Moses Questioning Strategy is about vision and goals. Not yours. Your prospects and clients! For some reason, sales people are uncomfortable with this line of questioning but I have found it incredibly effective time and time again. It not only builds a strong rapport and bond with the buyer, but it reveals just how you need to come alongside the buyer and help them get to their desired destination - with your product or service helping to make that possible.

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Moses had almost half of his questions directed towards the land. After all, it represented their future opportunity. He needed to know the lay of land (question 1), but he also wanted to know if the land was any good, (question 2). In sales and business terms, that speaks of suitability. Is this prospect the kind of company or person I really want as a client / customer? Are we a good fit? Then Moses comes back and asks is the land fat or lean? It's here that we dive into how well things are working for the prospect. Are they successful, prosperous, going and blowing, as they say? If they're the right kind of client (such as location, size, etc.) but stalled in their business, that may present a better opportunity for you, (or less of one, depending on what you sell). The questions in this lesson are geared towards evaluating "Potential". Enjoy!

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Your competition is doing more favors for you than you may realize. But you will never know if you don't ask. Here are two rules to remember: (1) Never sling mud about your competitor. It just gets your hands dirty. (2) Don't be afraid to ask your potential customer questions about your competitor that may be serving their needs. That may be the only way you'll find out what matters most to them and it tells you what threshold you will have to meet, exceed or at the very least, offset. In this session, I walk you through a dramatic accounting of how asking the questions in this sequence allowed me to secure a sale for my client for $15,000 more than what he had just paid a competitor for, the day before! Amazing, but true!

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The Moses Questioning Strategy has taken us from big PICTURE circumstantial questions, through PURPOSE, POTENTIAL, PROBLEMS and finally PERMANENCE. Permanence speaks of their thinking. Is it long term or short term? (Are they living in tents or fortified cities?) This tells you a lot about your prospect and your competitor. At the end of this sequence, you always want to end your sales call with an advance. That could be a signed order or payment. It could be an appointment for a face to face meeting. At the very least, you want to have agreement with the buyer as to exactly what the next step is and an agreed upon time for it to happen. Moses made sure the boys on the recon team brought back an advance. He wanted them to bring some grapes back, and they did. Always end with a commitment of some kind.

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Peter J. Daniels gives a candid interview as to how he approached sales and succeeded. His first sales job was selling paint. He became the top paint salesman in Australia despite being color blind and unable to write up orders! He goes on to share some of his success strategies from the real estate field where he ultimately made his fortune.

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The "buying process" is not the same as the selling process. The buying process is what a buyer goes through with or without the seller being present. When they discover they have a need, they often times put on the "doctor" hat and try to diagnose their problem and prescribe the best solution. The big problem with that is that they are not the doctor. They frequently, don't know the right questions to ask to get to the root cause of their problem. They also have built in bias and blind spots. Its kind of like what they say about the man who wants to represent himself in a trial... "The man who is his own lawyer, has a fool for a client." Additionally, they're not usually as up to date on current and best solutions to their problem - not like a sales person who is a specialist in the industry.

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Once you know it, this simple strategy will be easy to keep at the forefront of your mind. It will open more doors than you ever imagined and easily help you gain dominance in your market space.

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One day at Old McDonald's Farm, the chicken was trying to motivate the pigs to be more committed to their job and the farmer's purpose. Finally, one of the pigs spoke up and said to the chicken, "That's easy for you to say, you're only giving a partial commitment but for us, it's a total commitment!" Success is rarely easy. It requires a high level of commitment and this is what is indicated by the first and foremost sacrifice mentioned in connection with the Outer Court of the Moses Blueprint. Without commitment, little else matters and the Scriptures say that this kind of commitment is a sweet smelling offering to the Lord. He loves it when we're committed because He then can release His resources to us. He delights in our success, but knows it will not happen without commitment on our part. If you want to know how God feels about commitment, consider this passage of Scripture... "And you will seek Me and find Me, when you search for Me with all your heart." As one preacher said, "God seldom answers the casual inquirer." This commitment thing is big, and it's one of five character traits that will help you go very far in sales, in business and in life!

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Like all five offerings (sacrifices), this one gives us a powerful lesson for life and business. I call this one the Strategy For Preeminence because if you follow this strategy, you will become the "go to" person in your market.

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Most folks think that the sacrificial offerings of the Old Testament no longer apply. As a result, they miss the valuable lessons that still do apply. To be clear, there is no requirement for us to offer animal sacrifices, but understanding why they were offered and modeling those reasons in our own lives can be substantially beneficial. The peace offering is one of those offerings that was completely voluntary and it was celebratory in nature. It demonstrated thankfulness which as Paul states in the New Testament, is something that should accompany all requests that we make known to God. The reasons for that, are all for our benefit and now, science backs that up!

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This lessons deals with the 4th of the 5 sacrifices offered on the altar of sacrifice. It was called the Sin Offering and it was largely for "unintentional sin", sometimes called sins of omission, but they included sins of commission that were done in ignorance or by accident. It was this mandatory sacrifice that helped people see their own fallibility and hopefully awakened a sense of humility and teachability. I have seen folks who were strong on this point, but weak on skill, far excel their peers who were top notch professionals but also quite arrogant. Few people if any, admire and want to do business with an arrogant person, but almost everyone likes, admires and wants to do business with someone who walks in humility. It is this humility that is gained (in part) through this sacrifice that creates social capital that will inure to your great benefit over time. Having said that, the more powerful effect is to have professional skills and walk in humility.

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This is the last of the five sacrifices performed in the Outer Court (Level 1) at the Altar of Sacrifice. The previous four dealt with Commitment, Generosity, Thankfulness, Humility and now this one deals with Accountability. The idea was that when a deliberate sin was committed and someone suffered loss as a result, the offender was to make full restitution and add 20% to it, thus not only mkaing the victim whole, but also happy for their 20% gain. In business, we occasionally drop the ball. It's our fault. Someone is inconvenienced or experiences a loss as a result. Not only is it appropriate to make up for that loss, but also to add to it so that the customer is not only satisfied, but also thrilled to recommend you. You might remember when General Motors did their first recall with the Saturn automobile. They didn't just repair what was defective, they gave everyone a brand new car! It was a tremendous PR boost that more than erased the negative associated with the recall. The take away lesson from this sacrifice is to make wrongs right and go the extra mile to make the wronged individual, happy for the experience!

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As you know by now, there were five sacrifices that were commonly practiced by Israelites. What is less known, is that those sacrifices were always accompanied by salt. Salt was considered something covenantal in nature. It suggested longevity or permanence. It was costly and often used to pay someone's "salary". The business idea is clear, that we need to season our words (our commitments) with salt. That is to say, we need to punctuate our words with commitment and a sense of looking out for the other person's best interest. In so doing, we establish a powerful framework for business, that will endure.

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Character alone is important but not enough to maximize your success. God values competence and we see in Scripture how men of skill were sought out for certain duties. When you combine skill or competence with character, you have a powerful combination that can jettison you into the realm of the 30-fold increase. In this session, we look at three practices performed daily by the priests in the outer court that model an approach to business and improvement that is easy to emulate and invaluable in its worth.

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Your value proposition is the unique value you bring to the table, expressed in clear, concise and compelling terms, that identifies your target audience, addresses their biggest, most obvious problem in a way that communicates value and does so in a way that is unique and obviously effective. In this session, we do a case study with one of our group coaching members who, along with his wife Stephanie, owns a company called Air-O-Sport. He sent me a recording of a call he made on a youth club. From that we were able to reconstruct his value proposition that will help him going forward. It's a great model for anyone to emulate when formulating your very important value proposition. The video below is the recording of the call that Mike Kinner did with a prospect. He courageously sent it to me and agreed to have it shared with group for a case study. I told Mike that his presence on the call was terrific. All the points he covered were very good, but there were a few things missing, which the video above attempts to address as we model out a great value proposition that you can emulate. https://vimeo.com/357564164

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The Ten Commandments guard and protect 10 legitimate motivational needs we all have. When you understand how God wired us and why He put those protections in place through the 10 Commandments, you will know what motivates people and how you can cooperate with the way they're wired, meet their motivational needs and win the business!

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The 2nd Commandment guards and protects your legitimate need for authority. It is an important key to gaining influence in any situation. Authority is something so many people want, but so few understand. As a result, many abuse power and many are abused by it - willingly (out of ignorance). Authority has boundaries. Knowing where those boundary lines are with the people you need to influence can be critical to your success.

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The 3rd Commandment, "You shall not take the name of the Lord in vain", guards and protects our need for honor. God created us to have honor and to treat each other with honor. When we do that in business, amazing things happen. Honor is a gift you give yourself by treating others with honor and acting in a way worthy of honor.

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A big reason folks don't buy from you is a lack of peace of mind about you, your company or offer. They have a slight uneasiness. They may not know why, but they do know they're not ready to spend money with you. Sales people make the mistake all the time to ignore this vital motivational need for peace of mind that is guarded and protected by the 4th Commandment, "Remember the Sabbath, to keep it holy." But when you understand what it actually protects and how that motivational need can greatly impact your business success, you will want to master the habit of helping prospects and customers gain peace of mind, so they can proceed with ease into your solution.

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The 5th Commandment ("Honor your father and you mother.") is the first commandment with promise, and it guards and protects our legitimate need for security. Not everyone has the same felt need for security (or for any of the other motivational needs either), but if a prospect is security conscious, you would be well advised to craft your offer in a way that enhances their sense of security.

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The 6th Commandment, "You shall not murder", guards and protects our legitimate need for love and acceptance. In this video, I explain the impact of bringing the love of God into the business realm and how one of my former agents transformed his life and radically impacted the business community he interacted with, by sharing openly about the love of God in the course of his business dealings. In the process of being so open about the love of God in what seemed to be the most inopportune times, his business began to grow and multiply, eventually transforming his annual income into his monthly income!

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The 7th Commandment, "You shall not commit adultery", guards and protects our legitimate need for preference. Savvy companies tap into the law of preference and reap loyalty benefits that pay cash dividends. Once you realize this is a motivational need that people are hard wired for, you can begin to meet that need in legitimate ways by rewarding customers for specific behaviors that you are seeking from them. The bottom line is that the preference you show one customer is available to any customer who chooses to meet the standards you set. According to one study, "a returning customer spends about 67 percent more per transaction than a new customer. In addition, over 61 percent of the small businesses surveyed indicated a majority of revenue comes from their established, repeat customer base." They conclude that when you offer preferential treatment in the form of loyalty programs, you get the double benefit of making another customer happy by giving them a reward, but you are also increasing sales through more cost-effective means.

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The 8th Commandment, "You shall not steal", guards and protects our legitimate need to acquire and preserve what we have acquired. That is not to say that we don't give, but we are naturally wired to abhor being stolen from. In business, people get very interested when you can show them how your offer will either make them money or save them money. Not all products can do that for folks, but if and when yours does, be prepared to demonstrate that clearly to your prospects. For many folks, it is the number one motivator driving their decision making. Be prepared and cooperate with a natural, built in, motivational need. It is true that some folks are greed driven, etc. I am not encouraging that nor am I encouraging feeding that. What I am saying is that it is our God given, sanctioned right and responsibility to acquire material wealth, and use that increase to establish His covenant in any way He leads us.

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The 9th Commandment, "You shall not bear false witness", guards and protects our legitimate need to be understood. When you gain understanding and your prospects feel understood, the Bible says, you will find favor. Favor is a game changer. It can make all the difference. Remember that in Olympic competition, 1/10th of a second can mean the difference between first and third place! So, while favor may not seem like a big deal, it really is, and it can poll vault you to the front of the line in the mind of your prospects. Learn about this motivational need and how you can profit handsomely by cooperating with it in the course of your business dealings.

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The 10th Commandment, "You shall not covet", guards and protects our legitimate motivational need for contentment. God intends for us to find contentment. In fact, godliness with contentment is great gain, something to fully enjoy. And because contentment is a built-in motivational need, helping folks find contentment or get out of discontentment is a valuable thing to a lot of people. You can do that with your product or service and the way you treat them. In fact, helping satisfy this legitimate need is a great way to build a business and will lead to great gain for you as well.

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At the root of every objection is fear. If someone says your product is too expensive, it could mean that they're afraid they don't have enough money or won't have enough money left over for other important things. It could mean they're afraid that they're not getting a good enough deal and are trying to work you for price. It might mean that they're afraid they won't get enough value from the purchase or they won't get the value that you're promising. At the root of every objection, if you did deep enough, you will find a root fear. Fear is a spiritual condition that is best eradicated by one of two means... (1) Perfect love casts out fear and (2) the light of knowledge can dispel fear. A lot of times those fears are based on FALSE BELIEFS. That's always a good thing because they are relatively easy to dispel, but yet few sales people I have met actually have taken the time to identify the top false beliefs that hold prospects back from doing business with them, and dismantle those false beliefs in a clear and compelling way. In this session we delve into true and false beliefs and the spiritual root of all objections.

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You can increase your mental and emotional capacity - at will! Stretching your brain can be a deliberate process that enlarges your boundaries and expands your horizons. It is something you can do for prospects, clients, and especially yourself. This session gives great examples of how the process of brain stretching (a term I borrowed from Ralph Waldo Emerson) is essential for growth and multiplying your income. If you really want to stretch your brain and multiply your income, read Mark 9:23. That is a real mind stretcher, and it shows you that even the sky is not the limit. Take this video in. Let it stretch your brain. And watch your income grow!

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The introduction to the subject including the working definition of negotiating. They say you don't get what you deserve in life... You get what you negotiate. There's a lot of truth to that and we will open up the subject by identifying the problem we are going to address.

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The biggest reason I see people fail at negotiating is what they believe about the process. It's not that they don't have or can't develop the skill. They have very real hangups about negotiating. They don't want to be perceived as greedy or somehow unlikable. Over the years after listening to many sales people and business owners tell me that they're not good negotiators, almost 100% of the time, it's because they have some psychological hangups with the process. And each of those hangups is rooted in fear. When you take those away, which this session does, you can easily begin to develop the vital skills that will make you a top notch negotiator!

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In this opening session for the amazing negotiating secrets of the Apostle Paul, I give you the context for the letter Paul wrote to Philemon which forms the basis for the 31 negotiating secrets you are about to learn in the next several videos. As I open up this series, I share a powerful testimony of one of the first times I applied what I perceived to be negotiating secrets from the book of Philemon that ended a five year negotiation in 48 hours, gaining my client a minimum of $105,000 that had previously been denied by the EPA. As part of that example, I shared a little of how we got that done. It was using the very first strategy in Philemon that I call, "Appeal to the heart".

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We are finally diving into the negotiating secrets of the Apostle Paul. To be clear, I don't believe Paul wrote his letter to Philemon (from which we derive our 31 secrets) as some kind of negotiating model. I believe he simply wrote a letter to his friend that was inspired by the Holy Spirit. I say that because Paul was writing on behalf of a runaway slave named Onesimus, that he led to Christ while he was in prison. The letter was important because the result of that letter was that Onesimus returned home to his former slave owner and instead of being punished, Onesimus was discipled and went on to become a bishop in the early church of Ephesus. What was in Paul's letter is what I have attempted to reverse engineer and then incorporate into practical, usable and highly effective strategies for negotiating. This video covers the first three of the 31 secrets.

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This session covers secrets 4, 5 & 6. In this session, I chronicle the story of an assisted living facility that I helped to write a letter deliberately incorporating as man of the 31 strategies in Paul's letter to Philemon. The actual letter (with names and some facts changed) is available for download so you can see how a single letter that followed Paul's process, resulted in a $1.4 million increase in NET PROFIT.

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People like to be so left brained when it comes to negotiating. They think it's all about the facts and figures and totally miss what it's really about. To be crystal clear, the facts and figures are important and what will be remembered going forward, but it's the subtle things that most folks miss that actually create the ideal environment to work out those favorable facts and figures. One of those subtle things is the destiny or sense of purpose on someone's life. When you recognize and acknowledge that (where appropriate), it enhances their sense of significance and creates an environment that is conducive to getting business done. As I state in the video, it must always be authentic. Timing also comes into play. But watch this short video and see what you can learn from secrets # 7 - 9.

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In this session on the negotiating secrets of Paul, I cover 4 strategies (secrets # 10 - 13) you can use in your sales and negotiating efforts. Secret # 11 tells you when and how to reveal your position of strength. The way Paul does it, is based in humility (secret # 12) and brings to mind the famous Teddy Roosevelt quote, "Walk softly and carry a big stick!". Always know your position of strength and be sure to reveal it at the right time and in the right way.

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World War II saw incredible destruction upon mankind. It was Winston Churchill who saw it coming and finally persuaded the members of his government who were against going to war, to fight Hitler and the rise of the Third Reich. His government officials wanted "peace for their time" and believed a negotiated settlement with Hitler was their best bet. Fortunately, Churchill saw it differently and used secret # 15 from the negotiating secrets of the Apostle Paul to change the mind of the government and rally the British people. This video shares secrets # 14 - 17 which encompass the famous Churchillian example. I consider it perhaps the most important of the 31 incredible strategies modeled by Paul in his letter to Philemon.

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In this session we cover secrets #18, 19 & 20. Each secret of the 31 I cover in Week 7 can play a critical part in any particular negotiation, but most likely, will not play a critical role in every negotiation. The idea here is to have these strategies at the ready so you can pull them out of your tool box so to speak and use as and when needed. For example, Secret # 18 is "Have Other Available Options". Paul revealed what his other option was but chose not to enforce that, though he could have. When the other party knows you have other available options, it changes the atmosphere in your favor. Listen to this lesson as I give you an example of how I overcame an existential threat to our publishing business once I discovered and implemented this strategy.

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In this lesson we cover secrets # 21 - 24. One of those was how Paul didn't avoid or deny negative circumstances surrounding his negotiating the safe return of Onesimus to Philemon. Rather he directed attention to the positive side of things. Philemon went along with that line of thinking and cooperated with Paul and after Onesimus returned, it wasn't long before he became a bishop in the early church of Ephesus. Another of those secrets has to do with being open about what's in it for both sides. People tend to distrust the salesperson who insists there's nothing in it for them. Transparency tends to create trust and trust is the currency of business!

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In this lesson, we cover secrets 25 - 27. The first one being to plan for the unexpected. Paul wants Philemon to receive Onesimus back in his home as though it were Paul, his best friend, coming through the door. But he knows there may be some issues due to the way Onesimus left, so he makes plans for the possible ramifications and brings up the potential problem and offers a solution. Brilliant! Paul is also careful to provide logical justification for his ask. He has already made a very strong appeal to his heart. Now he wants to bring Philemon's heart to wisdom with logical, left brained, justification.

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In this lesson we cover the last 4 secrets modeled by the Apostle Paul in the book of Philemon. They are subtle but highly effective strategies. The last strategy, "Make it Easier to Agree Than Disagree" was done by way of letting Philemon know who else was in on the negotiations from his side. Essentially he was letting Philemon know that there were several additional sets of eyes focused on the outcome of this letter. Knowing that others are aware can often dramatically affect the tenor and outcome of a negotiation. On my first book, The Bible Incorporated, a gentleman with a big cassette duplication business tried to steal it from me. When I wouldn't let him take it, he threatened a lawsuit. I told him I had a better idea... I told him that I would accept whatever decision his very famous pastor would arrive it. All I wanted to do was to lay out the case to that pastor with this businessman present, and I would leave it in his hands. You see, I trusted his very respected pastor, even though I didn't know him. The fellow trying to take my book claimed this pastor was his best friend. But by involving someone else in the dispute and getting their eyes on it, changed the dynamics so profoundly, that the man backed away from all claims and the dispute was resolved.

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The left brain is the negotiating table. The right brain is where the battle for superior ideas is fought and that is usually done using visual and other aids to make the point. In this lesson we look at the six characteristics of left brain dominant folks and the eight common forms of evidence left brainers tend to gravitate towards.

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This video introduces you to basic "right brain" concepts, sometimes referred to as the limbic system or the heart. I have identified 7 key ways right brainers can communicate to increase the perceived value in the heart and mind of the buyer. If they don't see value, they won't buy. And the more value they see, the more they are willing to pay. Your job is to fully communicate the whole value of the product or service you are offering. If you only communicate with left brain strategies, you are leaving a ton of value on the table.

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This video explores the power of ILLUSTRATION as it relates to value perception. So often in sales, the seller gets dragged down on price negotiations because the buyer doesn't perceive the full value of the offer. That's on the seller! One great way to increase value perception is with this highly effective sales tool!

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Stories have been connecting people and even generations of people to each other. They are arguably the most effective way of connecting value. They are a longer form of illustration that not only help folks visualize the benefits of your value proposition, but feel it as well. Speaking of stories, how would you feel if you bought a Victorian era house, lived in it for some time, then sold it, and years later found out that the new owner who bought if from you discovered a genuine Stradivarius violin hidden under the stair well? That happened to our family. Watch this video for details!

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This session is about the impact of PASSION on the selling process. For our purposes, you can use the word ENTHUSIASM interchangeably. If you use the other six right brain strategies, but ignore this one, you are leaving an immense amount of value on the table undiscovered by the Buyer.

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People don't care how much you know until they know how much you care. Genuine EMPATHY in the sales process is something prospective buyers put a premium on. They want to know if you really care about their needs or not. Do they matter? When your prospects well being and success matters to you, it creates confidence in who you are and what you are presenting. Develop genuine empathy with folks and watch your business grow!

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Bring your prospects into the experience of your value proposition. The more they can touch, feel and experience emotionally your value proposition, the more buy-in they tend to have, and the higher your conversion rates. Each of the seven strategies in this series can literally multiply your sales, if you apply them. Not every strategy works in every environment, but every strategy works!

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DESIGN is the 7th of seven elements for right brain selling. You can design a piece of wood into a violin, greatly multiplying its value. You can also design your customer's experience, even starting at the prospect stage, to greatly increase or enhance their perception of value. Find out how GM does this and how you can too!

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This video lays the foundation for 7 Natural Laws of Time and Resource Management as revealed in the created order, specifically the rainforest. Solomon was known the world over for his understanding of natural law and its application to the production of wealth. Perhaps the most common request I get is for help when it comes to time management. This short series will help you get that under control and become fruitful so you can multiply!

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Strategy number one as modeled in creation, (specifically the rainforest) is the practice of getting tough. In the rainforest, trees preserve their ability to produce by toughening up their leaves so pests find them too hard to chew on and consume. How easy and available are you to chew on and consume? Learn this strategy if you want to increase your productivity and effectiveness.

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The second law or strategy I've discovered in the treasure trove of scientific white papers I was able to get my hands on from the Smithsonian world headquarters for tropical research, is the strategy plants deploy to ward off pests known as Secondary Metabolites. That's a nice way of saying, "chemical warfare". The plants produce chemicals that insects and pests of all kinds find highly offensive, even deadly and so they leave that plant alone. How you apply that strategy to your professional life is what this video is all about.

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The third strategy commonly deployed in the rainforest as one of the seven natural laws of time and resource management is known as "Delayed Greening". Think of it as "Purposeful Procrastination". Surprisingly to some, there is a time to procrastinate or put some actions off until a more opportune time. Watch this video to learn about the practical use of procrastination!

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Synchronization is a beautiful thing. The Harlem Globetrotters were masters at this. Synchronized swimmers, figure skaters, trapeze artists, etc., are all masters at synchronization. As a result, they are highly effective, well compensated, and very inspirational. In the rainforest, getting synced is a practice certain trees practice. They synchronize when pests are rare or when all the other trees are putting out their own vulnerable green leaves, so they are less of a target. This video looks at how God wired certain trees for synchronization and you can emulate those practices for your own success!

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This is the fifth of seven strategies to maximize your time efficiency, become more effective and create more margin for your life. There is an 80/20 rule that comes into play here, how you can get 80% of the work needed to be done in just 20% of the time. It's all about managing the burst or growth spurt. Watch this video to learn more.

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With all your getting, get wisdom. So says Solomon in Proverbs. It is the counsel of God. One of the ways I see wisdom demonstrated in Natural Law is the way trees protect themselves from pests. This particular strategy is called the "Camouflage Defense" because the plants actually change their appearance to fake out potential pests. This video shows you how to apply that strategy to business!

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The last of the seven strategies that I have discovered in my studies and observations is often called the Ant Defense. It's where a tree or plant will hire ants and pay them in sugar for protection. They are outsourcing certain responsibilities so they can remain at highest productivity. For the tree or plant, it's worth the expense. See how this works for you in business!

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In Session one, I introduce you to the premise for this teaching. It's the day of Pentecost, the birthing of the church. The Holy Spirit came and landed like flames of fire on the heads of the 120 folks gathered and waiting on the Lord. They began to speak in other languages that folks there recognized and some were amazed, while others mocked. In the midst of this hostile crowd, Peter stands up and makes a presentation of the gospel that will cost some of them their life, many of them, their fortunes and all of them, their reputation. It was a "high ticket" offer. Very costly. And yet, 3000 folks said "YES". This series dissects what the Holy Spirit put in this talk that Peter gave. You're going to love it!

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There are a couple important questions you want the prospect to ask you. Your presentation, especially the opening, should endeavor to spark these two questions in the mind and heart of your prospects.

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The key to applying Biblical models to business realities is the ability to translate from religious or Biblical language to practical business equivalent language. So for example, "miracles" are things you pull off on behalf of your customers that they didn't know were possible. Wonders arouse curiosity and demand investigation. Signs are for demonstrating proof and communicating a message. When you combine those three things in business, you have a winning combination!

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As Peter reaches the climax of his sermon, he makes a statement that has the effect of "cutting them to the heart". This simple to understand, easy to do, but often overlooked strategy is so powerful that it ends up often making people close the deal for you! It worked for Peter and 3000 people made a decision that forever changed their destiny.

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Goals are an important part of achievement, but before you talk about goals, you need to talk about your purpose. Specifically what purpose did Jesus apprehend you for? Every follower of Christ has a calling so setting goals without factoring in your calling can lead you or keep you off course.

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There is a reason Christ apprehended you and that reason is tied to your calling because EVERY born again person has a calling according to Scripture. That one thing He apprehended you for, sits as an umbrella under which your goals for the seven spheres of life must align. Bring balance to your life by aligning your purpose with your goals for the seven spheres of life.

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This 11 minute video lays the foundation for the seven laws that Paul touched on in 2 Corinthians 7 when he explained the 7 fold manifestation that occurred when the Corinthians reacted the right way to Truth, even though it was painful.

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Of the seven results Paul noted that came from confronting the Corinthian church with truth, I believe the most important one was "INDIGNATION". In today's vernacular, you might say, "disgust". Although it is a rather negative emotion, it can have a powerful force for good in your life and Paul says as much in 2 Corinthians 7. If you want your life to change, it must begin with an indignation or disgust with the way things are now. You need to disrupt the pattern you've gotten used to and grown complacent with. Indignation will do that for you. I hope that as you watch this video you will develop a sense of indignation towards those compromises on God's promises that you've come to accept or tolerate. I pray you will grow indignant towards lack of any kind. And I hope that after getting indignant you will follow through with the other six responses the Corinthian church had.

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As important as becoming indignant at certain things is, if it isn't followed through with a decision, your indignation is just a wasted emotion. This is the second of seven needful reactions to truth if you want to change your life forever!

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When the Apostle Paul confronted the Corinthian church about their permissive attitude towards flagrant sexual immorality, they were cut to the heart. One of their reactions produced something Paul called, a "clearing of yourself". The Greek word for clearing has a lot to do with a defense, a reasoned statement, even a response. If you want to turn your life around, as important as indignation is, you're still going to need a clearing of yourself which in business terms would be A PLAN. Check it out...

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In several places in Scripture we find severe warnings, the consequences of which are to be feared if we ignore those warnings and we also find many blessings, the fruit of which is to be desired and enjoyed. How these two forces help you turn your indignation into something productive and ultimately the desired result is what this video teaching is about.

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"The ZEAL of the Lord of Hosts will ACCOMPLISH this..." The thing I want you to understand about "zeal" that is from God, is that it accomplishes what it set out to accomplish. It takes ACTION. Maybe you remember how Jesus took a whip and drove the money changers out of the temple. They attributed his actions to zeal. Jesus didn't just complain... He took action. So will you, when zeal consumes you!

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In this session, recorded LIVE in our coaching group, I examine the first four sons of Jacob (Israel), what their names mean, especially in their birth order and how understanding the meaning of their names and taking that into your soul, affects your mindset in a positive way. Also, this lesson has the PowerPoint slides from ALL six lessons for you to download in one place.

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Starting with the tribe of Dan whose name means judgment, we look at how the act of judging (making a decision) can combine with the process David modeled when going up against Goliath and how understanding that can help you negotiate in very hostile circumstances.

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Naphtali means to "wrestle or struggle". Perhaps the biggest wrestling match we have is with fear. This session gives a very practical and powerful antidote to fear as revealed in Scripture.

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Gad can mean "a fortune cometh" and it can mean, "a troop cometh". Regardless of which one is more accurate, the fundamental truth is that Gad meant that something really good was coming! This session delves into expectations and how, what we expect tends to be what we experience!

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In this session, we examine the tribes of Asher, Issachar, Zebulon & Joseph and adapting the mindset embodied in the etymology of their respective names can help you obtain the prize.

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Benjamin was the highly favored and youngest son of Jacob (Israel). Like Benjamin, our Father gives us great favor in the marketplace and life. But if you don't expect it and see it, you will miss it. This session looks at the favor of God for His children,

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I created this short video to give you a bit of an overview of what to expect in this section. What I will teach in the Power Principles are what I call LEVEL 3 Strategies. They tap into the Supernatural power of God. People think of these principles and the results they produce as "miracles". I think of them as natural results that occur when you operate by higher laws that Jesus was quite willing to teach and did quite regularly. It is us, who sometimes struggle to believe. I will be adding a lot of content to this section, so keep checking back. It's my favorite place to work!

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Skills are important. Attitude is important. But without belief, they have minimal impact. What you believe about yourself, about your opportunity, about God, about potential, etc. will greatly impact your result. Level 3, revealed in the Holy of Holies, is the realm of the supernatural. It's where the 100-fold result is possible. The necessary ingredient however, is the non-negotiable essential element called "BELIEF". This is not your typical teaching on faith. That is another teaching. This is the elementary discussion of the role belief plays in sales and business.

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The 12 mind hacks that I speak of are found in the Inner Court of the Tabernacle of Moses... Specifically, the "Table of Shewbread", which literally means, the "Table of His Presence". The table of bread, which represents both Jesus (who said He was the bread of life) and the Word of God, which also represented Jesus, had 12 loaves on it. One for each tribe of Israel. The meaning of their names given in birth order paint a picture of a victorious future, if you choose to partake of it, by internalizing it. I do this by studying the meaning of their name and applying that to my life and it has made a huge difference for me. Enjoy the introduction and get ready for the next 12 videos which will be placed below this one in the days ahead. Mind Hack # 1: Reuben What do you see? https://vimeo.com/380805253 Reuben was the first born son of Jacob (Israel). His name means "BEHOLD, a son". From the root word, to see or discern. If you want to know how to retrain your brain, you can start with what you are beholding. The act of beholding is not only a physical act, but also a mental exercise and what you behold either in reality or in your mind's eye (the eyes of your understanding) can and will significantly and directly impact your life outcomes. If you want to regain and retrain your brain... start here with Reuben... the first born!

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Reuben was the firstborn son of Jacob (Israel). His name means "BEHOLD, a son". From the root word, to see or discern. If you want to know how to retrain your brain, you can start with what you are beholding. The act of beholding is not only a physical act, but also a mental exercise and what you behold either in reality or in your mind's eye (the eyes of your understanding) can and will significantly and directly impact your life outcomes. If you want to regain and retrain your brain... start here with Reuben... the firstborn!

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This one hour session (plus discussion time) lays the foundation stone for the entire course. It is based on the model of the Tabernacle of Moses which reveals three distinct dimensions or levels which we can function in. The Outer Court relies on naturally observable practices. The Inner Court relies on the revelation from the Holy Spirit on God’s Word. The Holy of Holies is where miracles happen. This course builds on level 1 content, majors on level 2 content and leads you to experiencing level 3 encounters in the workplace.

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This session builds on the first session, laying the keys for developing a GOD Centric Vision for guiding our life. As in other things, there are 3 levels you can build your vision around. The Outer Court Ego Centric, (Level 1). The Inner Court, Other Centric, (Level 2). And the Holy of Holies, Level 3. We focus on the 3rd level in this session.

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We are beginning our series on business lessons from the rainforest. In our opening session, we lay the foundation as to why the created order is a great model for business. Beginning with David and Solomon and finishing with Jesus and Paul, we show clearly why the created order reveals God’s wisdom and nature. Then we open up the only two things the marketplace places a value on. It’s not your Christian beliefs or keen intellect. The marketplace is looking for and competing aggressively to bring innovation and productivity to the world. What worked yesterday doesn’t much matter. The marketplace is looking for the next innovation or productivity enhancer. Will it come from you?

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We began the second installment on the rainforest series focusing on a process I call, “fungigation”. It’s the process of taking formerly vibrant, living, contributing members to the cause (ecosystem, church, company, etc.) that have now come to the end of their role, breaking them down into their individual, core components. It becomes necessary when what was working, no longer is. It becomes necessary when your job goes away, your business fails or the economy takes a dive. You can fungigate your message, your life, your role on the job, your business, your product, your company. Just about anything. The ability to fungigate will be indispensable when tough times come. And remember, they always do come. But they don’t last forever.

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We really opened up the fungigation topic further, demonstrating how you fungigate (reinvent, redefine, redeploy, reallocate, release, etc) old underperforming, under achieving, under developed assets into something that can revitalize your company, your product line, your career, your message, your marketing, etc. In this session we also talked about the four stages of growth and seven different parts of your business that can be innovated, including your process, your marketing, your product design, etc. You can catch the full hour above.

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In the rainforest, there are four kinds of interactive relationships modeled between plant, animals and insects. The first one should be avoided. It is parasitic in nature. If you don’t fend them off they will weaken and/or kill you. The other three can substantially strengthen your business. How much they benefit you depends on the level of commitment you are willing to make to that relationship and vice versa.

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There are significant forces working against you all the time to limit your productivity and growth. Generally speaking they fall into two categories. The first one is pests and the second is pathogens. Pests greatly affect your net output. They seem small and pesky, but in terms of performance, they are menacing and dangerous. In this session, we review seven natural strategies modeled in the rainforest to keep pests at bay. When done successfully, studies have shown a growth rate 10 times faster than those who do not keep pests at bay.

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You’ve heard it said that God has a plan for your life… Well, He also has a detailed plan for everything else. Nothing is left to chance. Even our Lord Jesus Christ, the Bible says, was “crucified from before the foundation of the earth.” The rainforest is an incredible complex, high functioning system that did not evolve upwards. It came about by intelligent design and strategic planning. To better understand just how to plan strategically, we borrowed from Noah’s experience as he planned strategically for the trip of a lifetime! Then we borrowed from King David to learn some important lessons about delegating authority.

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This session begins by focusing on the seven constants that every flower in the rainforest has in common. Every flower exists primarily for the purpose of marketing for the tree or species it is a part of. The seven constants are color, fragrance, shape, size, timing, location and medium. In this lesson, we talk about the shape of one type of orchid, known as a Bee Orchid because it’s color and shape resemble a bee species (see picture). As a result, the male bees of that species tries to mate with it, inadvertently causing pollination. It’s the practical application of these seven constants to the marketing process that have proven to be very effective. When combined with other rainforest principles, you end up with a very powerful business application.

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Successful marketing captures your interest at “hello”. It’s won or lost largely at the headline. It’s all about making a powerful promise and then expounding on that promise in a compelling manner. The assumption of course, is that you can and will match your promise with the goods. The orchid actually models the “powerful promise” aspect of effective marketing. The orchid pictured here is called a slipper orchid and is designed in a way to fill up with rainwater. That acts as a free watering hole for various pollinators passing by who stop in for a drink and end up pollinating the plant.

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Making a powerful promise is a great way to start a marketing piece, but you must bring people through the psychological process from intrigue or interest, to compelling evidence, logical justification, social proof and why you are the best choice out of a host of similar possibilities. While the decision process starts in the right brain and engages the heart, it should be supported by the left brain logic to cinch the deal. How you take people through that process is important and it can be done through a deliberate, process. This session takes you through the last six strategies for marketing based on how the orchid attracts its clients in the rainforest.

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We are taking a deep look at the topic of negotiating. Many books have been written about this subject, but there is scant info on Biblical wisdom for the process of negotiating. In this session, we lay the foundation for this subject and open the fundamental principle for succeeding in negotiating – the necessity for winning the battle for the heart.

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This session is a continuation of the teaching on The Negotiating Secrets of the Apostle Paul. The first strategy Paul models for us is to appeal to the heart. The Biblical land of Canaan is a type or picture of the human soul. The Israelites were to subdue the land, much like we are to subdue our own soul and bring it into submission to God’s Word. Clearly, we need the help of the Holy Spirit to do this, but we have an important role to play. This teaching focuses on 7 common conditions of the heart typified by the meanings of the names of the 7 tribes Israel was to overcome. The etymology of each tribal name infers a condition of the heart that we are likely to encounter in the battle for the heart. Loaded with practical examples and helpful strategies.

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This session continues on with strategy 2 (Reduce conflict by stressing common goals) thru strategy 14 (Clarify the topic of concern). Bear in mind, these are not the strategies of man. They are modeled after a Holy Spirit inspired letter written by Paul to Philemon that was only one page long. (25 verses). It was the outcome of this letter, that was historic in nature and makes it a great model for negotiating. In this session, I walk you through three different negotiating events that utilized the wisdom from the Word to effect a remarkable outcome.

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This is the conclusion of the series on negotiating. Not all 17 principles contained in this session are necessarily usable at any one time. However, there are several key principles outlined which can significantly impact the outcome of any sales process or negotiation.

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We started the series on the marketing series embedded in Isaiah’s prophecy of the coming Messiah. Isaiah reveals the seven Spirits of God as mentioned in the book of Revelation but described by Isaiah in Chapter 11, verse 1 and 2. In this first session we begin by discussing the 7 elements found in all marketing campaigns. They are there whether you know it or not. Knowing it and using them for your benefit is far better. We conclude the first session by identifying the first and perhaps the most important marketing principle modeled by Isaiah, Identifying your target market.

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In Part 2, we cover three more of the seven sales and marketing principles modeled by Isaiah when he was prophecying about the coming Messiah. We begin by finishing the section on “setting the hook” with the teaching on the Fear of the Lord and how that reveals “pain” that your customers and prospects have. Then we move into the section where we “reel the fish in” towards the boat. This involves the threefold cord of communication skills mentioned in Proverbs and taught by Augustine of Hippo and Sir Isaac Watts.

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We wrap up this series on marketing based on Isaiah’s prophecy concerning the Messiah found in Isaiah 11. This particular session goes into detail concerning the wisdom equation that all prospects want to satisfy. This element completes the communication triad of knowledge, wisdom & understanding that is essential for successful communication whether in sales or marketing. We then move into the Spirit of Counsel and the Spirit of Might. The implications of these two elements are profound as they are the last two pieces, your prospects must have in place to choose you for their supplier of the goods or services you are offering.

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Here we look at what God created on Day 1 and why. It was LIGHT. And light has at least three meanings we take from it. First of all, light allows VISION. Secondly, it is compared to Wisdom and is the principle thing to get in life. Thirdly, it is a ball of fire in the sky. Fire speaks of the fire of God which is a truly level 3, spiritual concept. It refers to the passion we are to have, fueled by God’s Spirit.

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In this episode we covered Day 2 of the Creation process described in Genesis. Specifically we spoke of the role of authority structure in the form of an organizational chart, even if you have no employees yet. The second part of this has to do with principles which are recorded as the “ways of God” and the role they play in decision making in business and why it’s important to determine the principles your company will adopt and enforce internally.

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This session covers Day 3 of the Creation Story where God caused the dry land to appear and the seas to stay in their boundaries. Before God gave Adam a wife, He gave him a job. Man’s first job was to work the land, tend and care for it. The land speaks of or signifies 4 different things in Scripture that we can apply to business. They are Knowledge, Skill, Attitude and Habits. Armed with knowledge and developed skill, you can choose a winning attitude and develop success habits that will give you an unseen but powerful advantage in the marketplace.

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This session finishes off Day 3 of the Creation Story where we talk about the wisdom of “core” customers or “vegetables” which came before fruit tree customers that I refer to as “key” accounts. More importantly, how we cultivate core “vegetable” customers and key “fruit tree” customers. About half way through the session, we begin Day 4 of the Creation Story which is the day God placed the lights in the heavens. They were given seven roles or responsibilities that correspond to executive or management roles and responsibilities. The first two we cover in this session are decision making and key indicators.

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In this session we cover the last five of seven management / leadership principles modeled for us by the role or function that the sun, moon and stars model for us in the creation story on Day 4. Included in this session are the 16 traits recommended by Paul as qualifiers for leadership. Not only are they appropriate to consider when hiring someone to manage your business or parts of it, but it is also wise to evaluate yourself in the light of that list and make any necessary adjustments.

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In this session we talk about how the creation of fish is a picture or type of the sales profession. We see Jesus interacting with fishing on a few occasions, once was when He told Peter to cast a hook and the others involved Peter, et al using a net and bringing in a huge catch of fish. The lesson covers how you can sell with a net or a fishing rod. The net is a strategy that provides a great lifestyle, whereas the fishing rod strategy, merely provides for basic needs. Learn the 7 key lessons we glean from the words Jesus spoke to Peter and his partners when they had both of their miraculous catches of fish.

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In this session we continue with more details about a launch strategy based on the circumstances surrounding the first instance of a launch found in the Bible, where Jesus told Peter to “launch out into the deep and let down your nets for a catch.” The principles for launching anything can be found here as we discuss in this session. In the second half of this session, we start down the path of “sales” and look at the seven “P’s” that most folks ignore. They include things like sales Philosophy, Process, Practice, Power and more.

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In this session we finish off the teaching about the best business model on a macro scale… the business God calls, Planet Earth! In this session, we look at what God created on Day 6 – specifically, the animals and everything that creeps upon the earth. What is mind blowing is that the animals, (by type), model key success traits like wisdom, service and leadership. How to deal with risk, how to select folks to work with you in your business. What you can learn from wild animals, from domestic animals and even the tiniest of creatures.

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96% of business start-ups fail within 10 years. Success in business within 5 years, as defined by having at least one employee besides the owner and turning a profit, is less than 5%. Trees on the other hand have a success rate of nearly 100%. Almost every tree planted will grow up, produce fruit and continue for many years. Trees are enterprises that must turn resources into usable products (fruit) and make a profit doing so, to expand the size and reach of the business (tree). If you want to know how to run a successful business, learn from the tree. God’s perfect model for starting, running and growing a business. Once you understand the model, your business will never be the same.

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This presentation gives a quick review of the PowerPoint covering last weeks lesson and then moves into the marketing lessons from the tree. Beginning with the branches which give the leaves reach, this lesson teaches that you need to define your marketing channels, marketing vehicles and marketing partners that position your team for maximum effectiveness. From there we move into the powerful 4 step process that all trees take you through in their marketing process. This proven process is what some of today’s most successful marketers have used to generate their very impressive results.

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This session explains the ultimate revenue producing secret of the tree. How trees convert problems to cash flow – every day. By following the lessons of the tree and in particular the leaves of the tree, you will gain access to vast resources of supply. It’s not complicated or some dark and complicated secret. It’s just the way trees create value and get paid. When they create value for their customers, there is a substantial byproduct of profit which allows them to create secondary products serving different market sectors.

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On this very special session, I hosted a LIVE call with a dear friend who has accomplished more in his lifetime than most could in 10! He’s made millions, lost millions and made them back again. In the process, what he has learned at the top and at the bottom is both practical and humbling. I encourage you to set the time aside and take it all in. We had lots of time for questions and answers as well which everyone found very helpful.

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Welcome to Part One of this two part series that teaches you how to dramatically increase sales by changing the focus from you and your product or service to the customer and their needs. This is done through the use of a strategic questioning strategy modeled by Moses in the book of Numbers when Israel was planning the conquest of the Promised Land. In this session we examine 7 reasons to question, 5 kinds of questions and something we call, the P.A.I.N. Index modeled by Balaam’s donkey that you won’t believe until you watch it. Filled with practical examples and Biblical references, you will begin to discover just how relevant and practical the Bible can be for sales and business in general!

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Welcome to Part 2 of this important series, The Moses Questioning Strategy. Contrary to popular belief, selling is less about telling and more about listening. If listening is important, then the questions you ask become very important. This session teaches a strategy adapted from the Canaanite Conquest. It is the strategic and tactical application of the seven questions Moses had to have answered before invading Canaan. Knowing they would be met with resistance, meant there would be great risk but also great reward if successful. What did Moses want to know, indeed, have to know, before making plans for the pending invasion? What they found out scared most of them, just like it often does to sales reps, but be not afraid… this strategy is proven. It is incredibly effective and it is entirely natural. It will take some time to become proficient with it, but begin applying it as you go and you will see how much it puts the customer at ease and turns the selling process into an enjoyable exchange between two people who desire a win / win outcome.

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The Ten Commandments guard and protect ten legitimate motivational needs we all have. Understanding what they are and how to cooperate with them will greatly boost your prospects for success. Ignoring them can be costly to you as well. This series takes you to Level 2 on the application of the Ten Commandments. Level 1 is the obvious, literal meaning, but Level 2 looks behind the stone, behind the obvious physical application to the motivational needs addressed.

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This session finishes off the teaching on the Ten Commandments and their application to business. Then we launch into the practical side of setting your vision, identifying the seven spheres of life to have vision for and the seven requirements for accomplishing vision and turning that into provision.

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Confidence is a non-negotiable requirement for success. Fearfulness, cowardice and timidity are strongly condemned in the Bible. When people lack confidence, they don’t take action. Without action, there is no progress. Confidence instills confidence. It cannot be fully gained in the classroom. It must be earned in the heat of the trial. This session covers 15 strategies for building unshakeable confidence. The recording of this session, is above. IMPORTANT NOTE: THE FIRST 1:08 HAS AUDIO ONLY – WEBCAM COMES ON THEN BUT THE LESSON WITH FULL SCREEN SHARE DOESN’T BEGIN UNTIL ABOUT 9:47 Don’t forget the password for the video is CBI Special thanks to Evelyn Marinoski from Alberta, Canada! Our recording did not do well, but she recorded the session and sent it to me. THANK YOU EVELYN!

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In this session we begin to lay out the sales process from start to finish. It would be inappropriate to talk about starting out the sales process without a conversation about the importance of trust. As important as trust is, few people have a strategy or a model they can emulate for creating a climate of trust, yet trust is the highest form of human motivation when it comes to business. So, in this module, we look at Philippians 2:5 – 8, which begins… “Let this mind be in you which was also in Christ…”. The reason we want to know our Lord’s mindset is because He more than any figure in history asks and expects us to trust Him. So how did He model his life in such a way, that we could trust Him and be held accountable for our decision? The answer is found in Paul’s letter to the Philippians where Paul reveals 7 attributes of the life of Christ that so perfectly modeled the epitome of trust.

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In this session, we detail the seven step sales process from the Greeting, through the Investigation stage, on to the Value Proposition and Establishing Credibility, followed by Negotiating, Opening the Account (Closing the Sale) and Walking it out (Customer Service). As we wrap up this session we look closely at how to walk out the value proposition and specifically what clients / customers are looking for.

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This session is primarily a Level 2 presentation, in that it pulls Biblical insights revealed by the Holy Spirit that are spiritually discerned. However, the application is given in all three levels. The point of the session is to show you that persuasion is not something you do to someone but rather for their good. It is gentle, not forceful. It’s a study of how the Holy Spirit interacts with us and the world. What are His traits. How does He do what He does? The goal is to emulate His example and by doing so, persuade folks into that which is in their best interest. Although the webinar is broadcast LIVE, this video was recorded a few days in advance due to my travel schedule. The upside of that is that it will be easier for me to see questions coming in while the video plays and to answer them.

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This session is a Level 3 teaching. It focuses on the spiritual dynamics of financial increase. Up until now, we’ve focused some on Level 1, the natural laws of increase and Level 2, the Biblical wisdom and strategies for increase. But tonight, we are venturing into Level 3 territory. Level 1 is the milk of the Word. Level 2 is the bread of the Word, but Level 3 is the meat of the Word. This is spiritual food and is spiritually discerned. I’m not being mystical when I say that, I just recognize that some things are discerned naturally and other things are discerned spiritually. This is one of those.

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In Proverbs 8:17 – 21 it says, “I love those who love me, and those who seek me diligently will find me. Riches and honor are with me, enduring riches and righteousness. My fruit is better than gold, yes, than fine gold. And my revenue than choice silver. I traverse the way of righteousness, in the midst of the paths of justice, that I may cause those who love me to inherit wealth, That I may fill their treasuries.” In this session we explore the fact that God promises to bequeath wealth to those who love Wisdom, which is in fact, another name, if you will, for Jesus Christ. We become like what we pursue, so we should pursue God and His wisdom which is found in His righteousness and not pursue riches or wealth.

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A powerful interview with one of the most amazing men I have ever had the opportunity to converse with. Born in 1932 in Adelaide, Australia, he was a third generation welfare recipient with a family line that spent a lot of time courtesy of the nation's prison system. Added to that less than stellar start in life, by the time he was in his twenties, he was illiterate and made his living as a brick layer in the hot Australian sun. But in 1959, he came to know Christ through a Billy Graham crusade and everything changed for him. Listen to this interview just for the inspiration of it, how he rose from pauper to friends with presidents and other world leaders. It will inspire you!

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Peter J. Daniels gives a candid interview as to how he approached sales and succeeded. His first sales job was selling paint. He became the top paint salesman in Australia despite being color blind and unable to write up orders! He goes on to share some of his success strategies from the real estate field where he ultimately made his fortune.

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John the Baptist was sent to "Prepare the Way of the Lord". In a nutshell, that is marketing. He was sent to prepare the marketplace to receive the message and person of Jesus Christ. He was a living ad campaign. And he was very effective. But did you know that in only one of the gospels, (the gospel of Luke), there is a 7-fold marketing strategy identified which arguably was the secret to his success. Enjoy!

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Sneaky things you may not have known about the hallmarks and effects of pride in business and what the antidote is.

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Find out why this beatitude is so important for business success. It's about empathizing with your prospects and clients and in the process both you and them get the needs met.

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Discover the seven powerful characteristics of meekness demonstrated in the life of Moses, summed up in the book of Hebrews, that will totally reshape your opinion of what it means to be meek and how you it gives you a big advantage in the marketplace.

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One of the biggest things that holds so many people back in business and life is the condemnation of their own heart. Learn how you can put that to rest today!

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This truth when applied like Proverbs 3:3 - 4 advises us, can do more to boost your career and business than most of what you will ever learn in traditional sales training. It was the pivot point for my career. I hope you will apply it and see the fruit in your own life.

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There are four things Jesus mentioned that will affect your ability to see God and by extension, to see what He is doing so you can join Him in His work and produce results. A very important life lesson and highly applicable to business.

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This is one of my favorite beatitudes. It's about bringing peace to your client's storms. It begins with recognizing that in order to bring peace, you must be able to solve problems. If you're a problem solver, you will be in high demand!

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Jesus is and was the most effective communicator. In fact, He personified communication. He is (and was) the Word that became flesh and dwelt among us. This session begins an 8 week study on His amazingly simple, yet highly effective communication strategies. This session also has the download available for the PDF of the PowerPoint slides for all 8 weeks.

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This session delves into the effective practice of shifting the way people identify themselves. Jesus uses comparisons like the elder son and the prodigal son to make a point and move you to want to be the forgiven prodigal for example. How this works in sales and marketing can be highly effective.

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Word pictures communicate more information in a much shorter period of time than mere words can. Jesus used them over and over again. We give examples from His ministry and then show the practical application to the sales and marketing process.

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Jesus was the Master Story Teller and He did so with amazingly few words. His stories were memorable, made a lasting impression and drove home a crucial point. If you want to do that in your sales career, be sure to catch this lesson!

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When Jesus spoke, He spoke as one having great authority. That authority wasn't based on how deep or how loud his voice was. The Hebrew understanding was that He spoke as someone who could actually do (and had even already done) whatever it was He was speaking about. That's the kind of authority we need to have, and when we do, people will follow! Additionally, Jesus spoke using "net talk". He made His words count. They were substantive. This lesson looks at both the authority and substantive practice when it comes to sales and marketing.

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At its core, selling is the transference of passion. If you don't have that for what you are selling, you really need to do something else. But assuming you do have passion, you will still need to establish credibility. Jesus said "If I bear witness of Myself, My witness is not true (valid). He then went on to lay out what is called the 4-fold witness, which is a great template for establishing credibility with your prospects.

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The Pool of Bethesda gives us a great model for successful selling. One of the things missing from many sales reps selling strategy is the laying out of a plan for the prospect to see how they can get from where they are to where you say they can be. This session covers that in detail.

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Luke 10 gives us a great model for outreach marketing. In this session we look at how Jesus marketed ahead of the "events" he held.

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I did a four part interview series on the Christian Television Network with Herman Bailey. We go in-depth on the Biblical application of Natural Law as it pertains to business. This is Part One.

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I did a four part interview series on the Christian Television Network with Herman Bailey. We go in-depth on the Biblical application of Natural Law as it pertains to business. This is Part Two.

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I did a four part interview series on the Christian Television Network with Herman Bailey. We go in-depth on the Biblical application of Natural Law as it pertains to business. This is Part Three.

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I did a four part interview series on the Christian Television Network with Herman Bailey. We go in-depth on the Biblical application of Natural Law as it pertains to business. This is Part Four. Be sure to download your digital copy of Rainforest Strategy below!

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Entering Level 3 is no casual thing. As you know by know, Level 3 speaks of the Holy of Holies. We can't fully comprehend how holy that realm is, but in the Tabernacle of Moses, the high priest would enter once per year to offer blood for the sins of the nation. When he would go into that Holy of Holies, he would have bells on his garments so the priests waiting outside of that room, could hear him moving around and would know that he was still alive. They also tied a rope to his ankle in case he died in there, they could pull him out without entering the Holy of Holies unprepared and possibly suffer the same fate. I would characterize their attitude towards the Holy of Holies as being representative of the Fear of the Lord. What the Bible teaches about that is the subject of this lesson, especially in the context of walking out that truth in the marketplace.

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When the high priest entered the Holy of Holies inside the Tabernacle of Moses, he would have seen the Ark of the Covenant with the pure gold Mercy Seat resting upon it. The New Testament refers to it as "The Throne of Grace" where we obtain MERCY and find GRACE. Understanding the difference between the two and walking in them positions you for the miracle realm of the supernatural provision of God.

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In Part 3 of our series on Supernatural Selling, we cover the importance of humility to receive grace. Grace is God's influence and ability working in and through us on our behalf to accomplish what He has purposed for us to do. Secondly, as we look inside the Ark of the Covenant, we find the tablets of the Law which is now written on our hearts, and the Hidden Manna which is something you put in your mouth and release to the world and to your circumstances. The third item of Aaron's Rod that budded, we will cover in the next session.

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This lesson will open your eyes as to one way to have authority and establish market dominance based on Genesis 1:28 and Numbers 17:8.

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The Joshua Mandate is perhaps the most obvious template or success formula in the Bible. It consists of what you think, what you say and what you do. It teaches the preeminence of the Word of God which is exalted even above His name. In this session we show how God's Word can be opened up and give you what you need for specific advertising strategies, specifically interruption marketing, which is most commonly used for Facebook and YouTube.

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Michael Q. Pink

Since 1986, Michael has been passionately pursuing the ways of God as applied to the selling profession, entrepreneurship and life. Besides writing for magazines like Success, New Man, Business Reform and others, Michael has also written 19 books, selling hundreds of thousands of copies, with titles like The Bible Incorporated, Selling Among Wolves, 7 Secrets of the SaleRainforest Strategy, Taking Back The Gates of Commerce, etc.

He has served Fortune 100 clients and helped numerous small to medium-sized companies experience explosive growth, including helping one struggling company with only 3 sales reps become the 16th fastest growing, privately held company in America on the INC 500 list.

He hosted a daily radio spot for 7 years growing to over 200 stations nationwide and was a frequent guest on television and radio shows including The 700 Club, Moody Radio, Salem Radio and many others.

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