When it comes to succeeding in business, there are three areas I want to draw your attention to today that greatly affect your success, your value and your profitability. They are the product you bring to the market, the performance or support / service you provide during and after the buying process and the packaging / presentation of that product.
It is the last one… The packaging or presentation of your product or service I want to discuss today. When it comes to your product or service, even if it’s a digital download, the presentation / packaging has a crucial impact on value perception, pricing and expectations set for the customer.
Enjoy this video as I walk through a few examples and three critical factors to build into the packaging / presentation of your value proposition.
WoW! Best video yet! Powerful and you paint a very vivid picture.
Thank you Bea! Appreciate you watching it!
Two Buck Chuck, brought tears to my eyes and I’m not even drinking it. We have Dr Jurd’s Jungle Juice at the Wollombi Tavern. Same concept I think. Really bad alcohol with a story to accompany it’s marketing. A story most people can relate to. Moving through the highs and lows of life, ultimately ending in success, with a bit of the Aussie larakin spirit thrown in. Thanks Michael.
Thanks Mark. Congrats on your new job in Aussie Land!
This is very relevant. Everything you say is so true and I like how you can bring forth a great story “on the spot”.