January 21


Three Things That Drive Value & Profitability

By Michael Q. Pink

January 21, 2015

presentation, profitability, value

When it comes to succeeding in business, there are three areas I want to draw your attention to today that greatly affect your success, your value and your profitability. They are the product you bring to the market, the performance or support / service you provide during and after the buying process and the packaging / presentation of that product.

It is the last one… The packaging or presentation of your product or service I want to discuss today. When it comes to your product or service, even if it’s a digital download, the presentation / packaging has a crucial impact on value perception, pricing and expectations set for the customer.

Enjoy this video as I walk through a few examples and three critical factors to build into the packaging / presentation of your value proposition.

Michael Q. Pink

About the author

Michael is America's leading authority on applying Biblical Wisdom and Natural Law to sales and business and has authored 19 books including The Bible Incorporated, Selling Among Wolves and God's Best Kept Secrets. Using that knowledge, he has helped thousands of professionals and entrepreneurs experience radical transformation in their lives and careers, including helping a start-up with 3 struggling sales reps turn the corner and become the 16th fastest growing company on the INC 500 list. 

  • Two Buck Chuck, brought tears to my eyes and I’m not even drinking it. We have Dr Jurd’s Jungle Juice at the Wollombi Tavern. Same concept I think. Really bad alcohol with a story to accompany it’s marketing. A story most people can relate to. Moving through the highs and lows of life, ultimately ending in success, with a bit of the Aussie larakin spirit thrown in. Thanks Michael.

  • This is very relevant. Everything you say is so true and I like how you can bring forth a great story “on the spot”.

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