When it comes to succeeding in business, there are three areas I want to draw your attention to today that greatly affect your success, your value and your profitability. They are the product you bring to the market, the performance or support / service you provide during and after the buying process and the packaging / presentation of that product.
It is the last one… The packaging or presentation of your product or service I want to discuss today. When it comes to your product or service, even if it’s a digital download, the presentation / packaging has a crucial impact on value perception, pricing and expectations set for the customer.
Enjoy this video as I walk through a few examples and three critical factors to build into the packaging / presentation of your value proposition.