While touring throughout British Columbia, Canada, on our way to a magnificent temperate rainforest, the Old Country Market in Coombs is a must see destination. The Market is famous for its “goats on the roof” that are perhaps the most famous animals in the world. Each year millions and millions of people make a point of traveling to this market to see and take pictures of these otherwise ordinary goats. What draws them there is the fact that the goats are on the roof, which is covered in grass to feed the grazing goats.
While there, many of those millions and millions of people stop inside the market where they can buy the freshest local produce, a selection of gifts from the farthest reaches of the world, a variety of international meats and cheeses along with a wide selection of mouth watering burgers, wraps and sandwiches.
In rainforest lingo, this is none other than the Orchid Element. There are seven elements orchids have at their disposal to attract interest in potential clients (pollinators) and one of these is unusual shape or design. This market located on an island in a hard to get to location has literally millions of visitors because of one thing… they attract attention using the principle of unusual shape or design by placing goats on the roof.
Had they placed a traditional billboard, it would eventually go unnoticed. Certainly it would never have attracted tourists, but this one simple concept which has nothing to do with what’s inside their market has generated millions and millions of dollars in revenue. They don’t need to spend money on advertising. They don’t even have to feed the goats.
The tourists buy food inside and feed it to the goats for them! Unusual, eye catching shape. This is just one of the seven constants orchids have at their disposal to attract clients. How you can grow your business by leaps and bounds using unconventional ideas is what the rainforest business strategy is all about. Tomorrow, May 14th at 2:00 pm EST I will be hosting a webinar discussing some of The Seven Wealth Secrets of the Rainforest where I will be sharing about this incredible opportunity to visit the rainforest and become a certified rainforest coach using the most successful business model on the planet as a teaching tool!