In nature, everything finds the route of least resistance. Rivers don’t flow uphill but neither do they go straight in uneven terrain. They try to avoid any form of resistance, which is why so many rivers are so curvy. People instinctively are the same way. They search for easy and avoid the difficult. The journey ends up being longer than the life they have to accomplish it with.
Easy is the suckers bet if the goal is to become wealthy or even financially independent. Easy is a 2% interest rate on a bank certificate of deposit, but that doesn’t even keep up with inflation, so putting your money in there is akin to having a slow leak in your front tire. It will eventually go flat!
Easy is what everyone is doing, so avoid their path. You’re not looking for the difficult because you want difficult. It’s just that the easy path simply doesn’t have the reward you’re looking for.
Here’s a stat for you:
90% of businesses fail which means only one in ten succeed. Rather than be intimidated by that, just plan on going into business until you succeed. It might be your first try, but it could be your tenth. Bear in mind, your losses have a limit in size, but a success can be huge and dwarf all your previous losses.
In previous blogs we’ve discussed four of the seven factors I know of for generating the 100-fold return. The 5th one is feasibility. When evaluating the feasibility of a new business or a new strategy, you will likely find a number of reasons why it won’t work. These are factors that could disrupt or end your business in a worst-case scenario. That’s normal. You should actually brainstorm those reasons and do your best to think them through. If you still proceed, you should have a plan prepared for how you will deal with them, in case they happen.
What you need however, is one very good reason why it can work.
Emphasis on the phrase “very good reason”. So brainstorm the reasons your business or strategy can work. What is good about your line of thinking? Are your positive reasons feasible?
Let me give you an example. More than 25 years ago, I had the idea for my first book ever, The Bible Incorporated. At the time, I had just gotten out of a failed business and had no cash on hand. Grocery money was a challenge. Know what I mean? But then I got the idea for that book. Here were three intimidating reasons why it was a bad idea…
- I was not a publisher, had never published anything and had no distribution outlet for a book. Didn’t even know who or where the distribution channels were.
- I had no money, no job, and no collateral to offer for credit and I didn’t know where my next bag of groceries was coming from. The first print run was priced upwards of $100,000.
- 80% of the books published in America by established publishers never sell more than 5,000 copies and I needed to order 25,000 to get my price down. (This was because they were leather bound.)
How many of you would undertake that project? Well, let’s take a look at the reasons it was a good idea… Well, actually, it was only one reason, but it was a very good reason…
- God spoke to me in a church service that blessed are those who publish the gospel. I believed I was fulfilling a directive from Him. I even asked Him for the specific book idea so I could get started and the Bible Incorporated was it.
As you can see, I only had one very good reason to proceed, but in my opinion it outweighed all the reasons not to proceed. The danger in what I am saying is that many times folks can’t tell the difference between their own voice and God’s and so they launch out with their agenda, claiming it is God’s. But that’s for another blog discussion.
As a mitigating factor, I had a friend who offered their line of credit to pay for the books when the bill came due if I needed to use that. However, I was determined to not use their money and was able to take care of the bill by selling enough books in advance to pay the printing and binding in the agreed upon time frame.
So listen… The odds are usually against you. But you can tip the odds in your favor, by learning how God does business, discerning and following His lead, and emulating Him and His ways. That’s what this site is all about; passing on the wisdom of God as it applies mostly to work and business so you can succeed financially and make a difference in the world.
In your feasibility analysis, don’t forget the God Factor.
Jesus said, “All things are possible to him that believes.” For me personally, I do much better at believing when I’ve waited on Him, heard His voice and confirmed it in His word. When that happens, the feasibility just tips in my favor and I can proceed with confidence despite the uncertainty.
When you don’t have a clear word from the Lord, then do a thorough analysis and use good judgment. For reasons I don’t fully understand, it seems God likes us to have the element of risk in our lives. When we take risk and lose, we are instructed and wiser. When we take risk and win, we are exhilarated and encouraged. Either way, and in all things, we give thanks. It’s good for the soul and prepares us for the next challenge.
Thanks for reading my blog. I am looking forward to sharing with you the details of the MPI Business Institute that is designed to help you win in the marketplace without sacrificing your convictions, so you can take good care of your family and advance God’s agenda on earth. Be looking for an announcement this month.