Marketing Secrets of John the Baptist
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John the Baptist was sent to "Prepare the Way of the Lord". In a nutshell, that is marketing. He was sent to prepare the marketplace to receive the message and person of Jesus Christ. He was a living ad campaign. And he was very effective.
Since 1986, Michael has been passionately pursuing the ways of God as applied to the selling profession, entrepreneurship and life. Besides writing for magazines like Success, New Man, Business Reform and others, Michael has also written 19 books, selling hundreds of thousands of copies, with titles like The Bible Incorporated, Selling Among Wolves, 7 Secrets of the Sale, Rainforest Strategy, Taking Back The Gates of Commerce, etc.
He has served Fortune 100 clients and helped numerous small to medium-sized companies experience explosive growth, including helping one struggling company with only 3 sales reps become the 16th fastest growing, privately held company in America on the INC 500 list.
He hosted a daily radio spot for 7 years growing to over 200 stations nationwide and was a frequent guest on television and radio shows including The 700 Club, Moody Radio, Salem Radio and many others.