COMMUNICATION STRATEGIES OF JESUS
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Video
Persuasion
8 Lessons
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Jesus is and was the most effective communicator. In fact, He personified communication. He is (and was) the Word that became flesh and dwelt among us. This session begins an 8 week study on His amazingly simple, yet highly effective communication strategies.
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This session delves into the effective practice of shifting the way people identify themselves. Jesus uses comparisons like the elder son and the prodigal son to make a point and move you to want to be the forgiven prodigal for example. How this works in sales and marketing can be highly effective.
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Word pictures communicate more information in a much shorter period of time than mere words can. Jesus used them over and over again. We give examples from His ministry and then show the practical application to the sales and marketing process.
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Jesus was the Master Story Teller and He did so with amazingly few words. His stories were memorable, made a lasting impression and drove home a crucial point. If you want to do that in your sales career, be sure to catch this lesson!
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When Jesus spoke, He spoke as one having great authority. That authority wasn't based on how deep or how loud his voice was. The Hebrew understanding was that He spoke as someone who could actually do (and had even already done) whatever it was He was speaking about. That's the kind of authority we need to have, and when we do, people will follow!
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At its core, selling is the transference of passion. If you don't have that for what you are selling, you really need to do something else. But assuming you do have passion, you will still need to establish credibility. Jesus said "If I bear witness of Myself, My witness is not true (valid). He then went on to lay out what is called the 4-fold witness, which is a great template for establishing credibility with your prospects.
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The Pool of Bethesda gives us a great model for successful selling. One of the things missing from many sales reps selling strategy is the laying out of a plan for the prospect to see how they can get from where they are to where you say they can be. This session covers that in detail.
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Luke 10 gives us a great model for outreach marketing. In this session we look at how Jesus marketed ahead of the "events" he held.
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Since 1986, Michael has been passionately pursuing the ways of God as applied to the selling profession, entrepreneurship and life. Besides writing for magazines like Success, New Man, Business Reform and others, Michael has also written 19 books, selling hundreds of thousands of copies, with titles like The Bible Incorporated, Selling Among Wolves, 7 Secrets of the Sale, Rainforest Strategy, Taking Back The Gates of Commerce, etc.
He has served Fortune 100 clients and helped numerous small to medium-sized companies experience explosive growth, including helping one struggling company with only 3 sales reps become the 16th fastest growing, privately held company in America on the INC 500 list.
He hosted a daily radio spot for 7 years growing to over 200 stations nationwide and was a frequent guest on television and radio shows including The 700 Club, Moody Radio, Salem Radio and many others.
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