How To Make Sure Your Business FAILS! (Part 2)
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June 24, 2008Have you heard of Mark Victor Hansen, co-author of Chicken Soup for the Soul? How about Robert Allen, author of Nothing Down and Multiple Streams of Income... maybe even Robert Kiyosaki, author of Rich Dad Poor Dad... okay come on here... One more: how about Donald Trump, you know that real estate guru? Well.. what do these folks all have in common? It is our guest Debra Thompson Roedl! She has either worked behind the scenes on the inside circle for these millionaires or she has positioned her clients to work with them. Either way the results speak for themselves and that is what you should pay close attention to. Because you see… the information that Debra shared in her post yesterday and is continuing today is exactly what she does for these millionaires to take them to the next level.
Let me break this System down here for you briefly...
Step 1 - READY... Plan: You see to be successful in your business you must get "Ready" first... meaning you must PLAN. And, I'm not talking about just any type of planning... what I'm referring to is STRATEGIC PLANNING.
If You Fail To Plan... You Are Planning To Fail!
It amazes me to this day when I am brought on board to help someone with their business how they have neglected to perform this one key step... It begs the question, "If you don't have a plan and know what you are shooting for... how are you going to know if you hit your target?"
Step 2 - AIM... Research: It is not enough to strategically plan your business you must research your target market and niche to determine the answer to two key questions:
- Is It A Viable Market? Meaning can you make money in it?... is there too much competition?... is there an opportunity for you?... can you differentiate yourself in the market?... etc.
- What Is The Need? Before you go into any market, you first determine what is the greatest need in the market place... what do the people NEED? In business it is your job to fulfill the needs of your market. It is not what YOU want... it is what THEY want.
Step 3 - FIRE... Produce: Based upon foundation you built in Steps 1 and 2, now you can start building your business and produce the SOLUTION for your market's needs. Your solutions could come in the form of products, services, information, trainings, etc.
Step 4 - BULLSEYE! It is easier and more cost effective to sell a solution now to someone in need than to create a problem, convince someone it is a problem and then try to fix it with your products and/or services. When you provide YOUR Solution (your product and/or service) you will hit the bullseye of your target market and make sales.  More sales = more money in your pocket.
BOTTOMLINE: Marketing is the key to success and making money in your business. If you want to hear more about my System and how it can take you to the next level... even how you can use it to generate additional streams of revenue for your business, then I invite you to listen in on a special webinar training that Michael has graciously invited me to teach to you.
OK folks, mark your calendar right now: the webinar with Debra is going to be next Tuesday, July 1st at 9:00 PM EDT. More details on the training will be provided to you as we get closer. I'll tell you this right now, though: it will be presented absolutely FREE. Watch your inbox for updates. In the meantime, don't miss tomorrow's message from Deb, as she goes into your Marketing Funnel and how to build a relationship with your customer so they buy from you time and time again.
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