Establishing Credibility With The Four-Fold Witness

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How do we establish credibility in the marketplace, especially in the midst of skeptics, detractors and con artists? You know what I’m talking about… You have a valid product or service, but the world is not beating a path to your door and when you do get an audience with them, they’re not overly receptive. They are naturally skeptical. How do you overcome that?

The good news is that Jesus entered a world with those very issues and He addressed the credibility question head on. You can read about it in John 5:31–39. First of all, He acknowledges, “If I bear witness of Myself, My witness is not true…� Now obviously, He wasn’t suggesting He’d be lying but rather that the skeptic might advance that argument. So even though His word is absolute and beyond contestation, He puts forth four other sources that irrevocably testify to the truth.

The first one was John the Baptist… “You sent unto John, and he bore witness unto the truth… But I have greater witness than that of John� John is an example of a respected leader who provides a testimony. To begin to build credibility, ask those who have experienced your product or service if they would provide a letter of reference. The better known and more respected the person or company writing the letter, the stronger the credibility.

To my amazement, very few people really take advantage of this strategy. Obtain as many testimonials from as many reputable persons as you can because most people don’t want to be guinea pigs. They want to know who else can vouch for you so they don’t have to take the risk. Watch for the next blog as we continue with the three other witnesses.