Do You Know Your Vegetable Clients?

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November 8, 2006

“Let the earth bring forth vegetation, the plants yielding seed.” (Gen 1:11) We are examining the implications of God creating vegetation on Day 3 and how that applies to business – especially start ups. You see, God is getting His new enterprise up and running and the first living thing, the first self-replicating thing He creates… is vegetation.

 

Vegetables are short term investments that yield meaningful, but not windfall returns. They are a staple for our diet, but not usually something we get too excited about. In business, they represent short term revenue. Ask yourself what revenue stream should you build that will be a staple for your business? What clients provide the core of your business revenue? I am not speaking of the top 20% that produce 80% of the revenue. Those are your fruit trees which we will talk about later. I am talking about the day in day out regular, non substantial sales that support your business.

 

Here’s the deal: if you neglect your vegetable clients, your business will slowly become weaker and any sudden stress factor could really knock your business for a loop, possibly put you out of business. So you shouldn’t ignore the mundane vegetable income stream that sustains your business. Rather, identify the basic activities that sustain your business and pay attention to them.

 

Join me in the next issue as we look at practical things you can do to grow your vegetable clients and make your business strong. . If you like, you can order the entire 8 CD series with PowerPoint called The Genesis Model.

Comments (3) - Post a Comment
Interesting post Michael. I have a reflection on it that might be approrpiate and might not. As a mortgage broker I can't really say that any of my clients are insignificant, or vegetable clients. But the last sentence struck me hard. \"Rather, identify the basic activities that sustain your busines and pay attention to them.\" For me, and many in my industry, it's easy to get into the administration mode to make sure that loans fund. While most of us have assistants or processors who do that, it's hard to let go. The basic activities that sustain my business are getting out and working with my referral partners and developing new ones. Without these my business suffers peaks and valleys. So, my thought is that vegetables might not have an actual price tag to them but could be the basic mundane tasks needed to keep the cash flow coming. I've had several vegetables turn into fruit by making them priority relationships.
Larry Morris at 7:14am EST - November 8, 2006
Larry; You always have great feedback and this is no exception. Your input like so many others is invaluable to all readers of the blog.
Michael Pink at 8:11am EST - November 8, 2006
Thanks. I look forward to your blog and the responses of others. I appreciate your take on workplace ministry, and that it is more in how we conduct our lives than on how many people we evangelize to.
Larry Morris at 1:05pm EST - November 8, 2006


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