Why Every Young Business Needs Vegetables
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November 3, 2006On Day 3 of creation, God made the dry land appear, gathered together the seas, and called forth vegetation and the trees. Four things: land, sea, vegetation and trees. In recent weeks, we have spoken about the connection between land and work, the sea and what its attributes speak of (Knowledge, Attitude, Skill & Habits). Today we are going to begin looking at vegetation. Think vegetables. I know it encompasses much more, but follow along with me.
When you compare vegetables with fruit, a few things immediately come to mind. Fruit trees take years to produce fruit, some as much as 100 years; while vegetables produce a harvest in less than a year and some in as little as a month, with the right environment and nurturing. So what does this have to do with business and how does Day 3 of creation speak about priorities?
Glad you asked. Rule number one of business is “First you survive… Then you thrive”. If you are new in business, you need to seriously consider what you have to offer that is a quick turnaround. It may not make you rich, but it pays the light bill and the rent. I’m talking about vegetable clients or vegetable customers. They are service opportunities that require much less nurturing but give a quick turn around on your investment. They are not like fruit trees, which require a significant investment of time and capital. Too many start ups go broke by going for broke when they should be taking care of the vegetable opportunities, while simultaneously watering the fruit tree.
Catch the next article as we carry this thought further. If you like, you can order the entire 8 CD series with a PowerPoint called The Genesis Model.
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