Can This Law Improve Your Business?
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October 26, 2006I recently heard a consultant make the point that when his schedule is booked solid, he’s had people offer to double the rate to work them in. He’s had people show up with a briefcase full of cash to entice him to work them into his schedule. (Sounds questionable to me.) He refused their offers, but he explained a principle that I see operating in Romans 7, where people seem to always want what they can’t have and don’t want what they should have.
One conference speaker in Florida showed up in shorts, t-shirt, flip-flops and a ball cap that said, “Clients suck!” After being introduced, he spent the next 10 – 15 minutes explaining that under no circumstances would he accept any offers for client work. He told them not to bring him any deals, any offers or any once in a lifetime opportunities. He was serious about that, yet for the rest of the conference he was hounded by folks who thought they could be the one to change his mind and were willing to pay extra to prove it.
Look what happened when Jesus told the people he healed to be quiet about it… They published it all the more. (Mark 1:45) So what can we learn about business from this principle? Of course, we shouldn’t lie to create a false image which is so often done today. So how can we apply that reality today in the selling of our products and the marketing of our services? I’d like to hear your thoughts. I think it merits discussion, so go ahead and select the “comment on this post” option at the bottom of this email and weigh in.

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