Need More K.A.S.H.?

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In our K.A.S.H. analysis of the sea from day three of the creation story, we see that Isaiah prophesied, “The earth shall be full of the knowledge of the Lord, as the waters cover the sea.” (Isa 11:9) Last Week, we discussed how water (the sea) is compared to knowledge and how important it is to increase your knowledge base. Today, I want you to look at your information systems or the means by which you gather and distribute information corporately.

Amos 5:8 says, “Seek him… that calls for the waters of the sea, and pours them out upon the face of the earth: The LORD is his name.” Solomon said, “All the rivers run into the sea; yet the sea is not full; unto the place from where the rivers come, there they return again.” (Ecc 1:7) More than 2000 years before science discovered the hydrologic cycle, the Bible had already explained it. In fact, 85% of the rain that fell on the earth last night came from the sea.  What does that mean to your company?

All of your staff has contact with the outside world. They talk to your customers, other vendors, people who are served by a competitor of yours, etc. Do you consciously and consistently look for feedback? Do you ever invite your key customers for a special getaway to give you input on how you can serve them better, what they have heard about new innovations from other sources that you may not have, etc? Do you meet with the sales team and ask them what they see on the street and how they are responding to it? Do you gather rivers of information and then shower it upon the team so that they can use it to water their customers and return to corporate even more information and relationships? Examine your information systems.