Will You Survive When the Hard Times Come?

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September 5, 2006

The 5th guiding principle or value we can apply to business comes from Proverbs 3:17. Speaking of wisdom as a person, the text reads, “Her ways are ways of pleasantness” which can also be stated as “agreeable”. In other words, they are so sound, so practical and so wise, that no one can gainsay them. When a customer or prospect challenges you, are your ways of doing business “agreeable”? Are they simple enough to be easily understood, yet profound enough to win the loyalty of the marketplace?
 
I believe Southwest Airlines is a good example of this. One of the ways they are “agreeable” with their customers is they have chosen to follow the golden rule: “Do unto others as you would have them do unto you.” It’s simple, yet profound – if practiced and they do. And guess what? Despite the slump in airline travel after 9/11 and despite the unprecedented profit taking by oil companies who raised the prices on an economy that had no where else to go (Exxon profited nearly $1 billion/week for the third quarter of 2005 – a 75% increase over the year before! But I digress…), Southwest Airlines has remained profitable every quarter in a market when most airlines are being propped up by the government - That’s you and I.
 
I recommend adapting ways that are “agreeable”, that are simple, yet wise and can be easily implemented company wide. It will do for your reputation what no amount of advertising could achieve. It will leave your competitors wondering how you do it; and when hard times come, though they come to all, your survival chances are greatly increased!
Comments (15) - Post a Comment
The global price of oil went up so there price went up like everybody elses. There profit margin stayed the same before and after so don't blame the oil companies blame Congress for not passing legislation to drill for oil in Alsaka and off the coast of California and Florida.
wbcashcurtis1000@hotmail.com at 10:51am EDT - September 5, 2006
your daily emails SELLING AMONG WOLVES - Without Joining The Pack! has become most difficult to read... I've been just deleting them and that's a shame. The font you are NOW using is not easy to read and there are no line spaces between paragraphs. Any way you can change all this? I REALLY LIKED THE OLD FORMAT/LOOK -- VERY EASY ON THE EYES TO READ... HAD GOOD PLACEMENT.
C-L of Bradenton at 2:02pm EDT - September 5, 2006
Michael the content of your b-mail shouldn't be missed due to non-essentials. The fact is that agreeability, clarity, focus, and self-consciously understanding the customer's needs and perceptions it TOTALLY KEY TO SUCCESS. I would base that assessment off the scripture that says, \"But the fruit of the Spirit is love, joy, peace, patience, kindness, goodness, faithfulness, gentleness and self-control. Against such things there is NO law.\" In other words, they are agreeable. Keep up the great work!
Eric Beck at 3:07pm EDT - September 5, 2006
Michael, Please keep your comments to what you know and what we love about you - Biblically based selling. The same you and me who are paying to keep the airlines operating are paying over 4 times as much in taxes on a gallon of gas as the oil companies are making in profit. Besides, do you really need someone pointing the finger at you just because you have a good year, or limit your company profits to a certain arbitrary percentage?
Eric Battenfield at 4:28pm EDT - September 5, 2006
C-L: I am not having any trouble reading the emails. Are you getting them in text format or web format?
Dave Crookshank at 8:58pm EDT - September 5, 2006
Its a shame that so many people are so quick to lose site of a great message when there is an opportunity to attack any viewpoint that doesn't entirely agree with their own politics and prejudices. We can attack each other all day about the politics of oil - the point of the message though I thought was to be more agreeable in ALL our dealings with others. Keep up the great work Michael, clearly the message is needed more today than ever.
Rod Farrell at 10:31pm EDT - September 5, 2006
Rod, I couldn't have said it better myself.
Jeff Wauson at 9:29am EDT - September 6, 2006
Great posts, but I agree with both sides on the blog. Could govt. and the oil companies done more? Probably. Should we not lose sight of the power of the message? Definately! But this is an important lesson for all of us. It shows how easy it is for us to lose the focus of our clients by a simple statement that we make. I'm sure that Michael didn't strategically place this comment about the oil companies in the blog just to polarize some of us, but that was the effect never the less. If this were a sales situation, Michael obviously would have created an environment that would have made it \"less easy\" to do business with him. Best we determine what point we really want to make prior to a sales call/ customer service situation and stick to the point.
Larry Morris at 10:48am EDT - September 6, 2006
It should also be noted that: 1. the stock market (NASDAQ) ticker for Southwewst is LUV (which says something about their philosophy as well) and; 2. SWA used considerable cashbefore oil prices and before Katrina to buy oil futures contacts at $30/barrel which also says something about their philosophy
Colin Fitzpatrick Smith at 6:05pm EDT - September 6, 2006
I saw no logic and no value in the comment about the oil companies. As far as I know they are publicly traded and try to make a profit for their shareholders, like any company in America. The short sighted energy policy of our government has led to this unnecessary and unfortunate situation. Except for this one major disagreement, I have enjoyed your emails.
Lee Bowman Jr. at 9:35am EDT - September 8, 2006
Hey friends... I have been out of the country for awhile. I can see that this email stirred more controversy than I would have imagined. I don't think any of us really know what is going on vis-a-vis oil prices and the politics of oil. I just offered a personal observation that to me things look a little suspect. I am not trying to convince anyone of my point of view which is clouded at best on this issue, rather I was sharing a personal sentiment with you all. There was no logic or value I guess in sharing the comment other than to speak with you as I would a friend and voice a concern I have knowing I have no solution. I appreciate you all writing in. You offer valuable input and it encourages me. You guys are the best!
Michael Pink at 9:37am EDT - September 13, 2006
If we can't let you be you, the good with the controversal, then we aren't real Christian brothers. Let's take this as just simply Michael's opinion and leave it there. It wasn't morally wrong but his opinion. I myself would like to see more of his opinions because this what makes us individuals. God Bless and keep up the good work Michael. There is nothing like this out for the Christian sales man.
Tony B. Good at 10:15pm EDT - September 13, 2006
Wow! What opinions on both sides. I actually think they should raise the gas prices to $10.00 a gallon and drive the American spirit to create an alternative source. America has two significant qualities that other coutries don't enjoy--Freedom to worship our Lord and Christ and a market to choose how much we want to earn. The problem is that we separate those. I am all for high profits and I don't want to ever be told how I use my money. On the other hand the Scripture points out that we \"own nothing\" it is His profits. It is what we choose to do with our increase that determines greed. That is between the company (or person) and God. As a personal friend of Michael, I would guess that his statement was misunderstood. He is all in favor of making a profit. Don't lose sight of what the real message was.
Tim Rogers at 10:10am EDT - September 14, 2006
Thanks Tony & Tim and the rest of my brothers and sisters who read this daily. I appreciate your feedback greatly!
Michael Pink at 2:14pm EDT - September 14, 2006
Another good example of the customer always right is Mary Kay Cosmetics. Did you know that Mary Kay Cosmetics built the foundation of her business on the Golden Rule and that of God first, Family second and Career third. Mary Kay Cosmetics is the largest cosmetic company in the world with over 1.5 million consultants and is in 30 plus countries? Great company to do business with. Let me know if you want to try this product!
Cheryl K at 11:26pm EDT - September 17, 2006


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