Can You Compete With Liars and Win?

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August 21, 2006

Our second guiding principle is “truth”. Proverbs 21:6 warns us “The getting of treasures by a lying tongue is an empty and unstable possession of them that seek death.” Yes, those who lie to obtain treasure are plotting their own demise. They’re actually setting a trap for themselves. Why do they not see it? The Psalmist said that God desires truth in our inward parts and He requires us to speak truth in our heart. You see, outward lying begins with an inward lie you tell yourself… that no one will know, or be hurt, when we in fact are the first to know and become the first victim of the lie we tell.

How can an honest man compete with a lying competitor and win? It’s rather easy actually. If you were the only honest competitor in your market, you would, over time, develop a large and loyal following. Proverbs 12:19 says, “The lip of truth shall be established forever: but a lying tongue is but for a moment.” The lying tongue may be believed in the short term, but once discovered, credibility is lost and the liar must move on to new territory. The truthful vendor will be established for the long term.

Think about it: If there was an honest car dealer in your town who sold the brand you liked and their reputation was impeccable, wouldn’t you want to do business there? Yes, honest people do go out of business everyday, but not from being honest. They lack other knowledge and skills we shall discuss in the weeks ahead. Buy the truth and sell it not. Selah.

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